LeBron James on Nike’s Stock Reaching All-Time High: ‘#Jokesonyou #NikeLifer’

Honoree LeBron James attends a fashion show and awards ceremony held by the Harlem Fashion Row collective and Nike before the start of New York Fashion Week, Tuesday, Sept. 4, 2018. (AP Photo/Diane Bondareff)

Diane Bondareff/Associated Press

When Nike made former San Francisco 49ers quarterback Colin Kaepernick the star of a recent commercial, there were questions as to how it would affect the company’s bottom line.

Well, the early results show business is booming, according to ESPN’s Darren Rovell:

That makes LeBron James, who has a lifetime deal with Nike that is worth more than $1 billion (h/t GQ’s Mark Anthony Green), proud to be a member of the Swoosh family:

This article will be updated to provide more information on this story as it becomes available.

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via Bleacher Report – NBA https://ift.tt/2gMI6gF

September 13, 2018 at 09:53PM


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